Fachhochschule Munster - Germany

The Science-to-Business Marketing Research Centre at Münster University of Applied Sciences is world recognised for the development of strategic approaches towards successful commercialisation of research competencies, capacities and results. The basis of the centre’s approach is the conviction that market mechanisms also work on research markets. All successful companies are working with marketing strategies. A basic principle of their success is that these companies know exactly the demand of their customers and that they adjust their research, developing and production to their customers' needs.

Science-to-Business Marketing aims at a successful marketing of research competencies, capacities and results. The objective of the Research Centre "Science Marketing" is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities to market their research more effectively. The centre is world recognised for the project partnership approach to UBC, highlights include:

  • Developer of the ‘Responsible Partnering Handbook’ supported by the European Organisations including European Universities Association (EUA, Brussels), Pan-European network of Knowledge Transfer Offices (ProTon Europe, Brussels), The European Association of Research and Technology Organisations (EARTO, Brussels), The European Industrial Research Management Association (EIRMA, Paris)
  • Leading centre for the development of approaches to university/industry partnerships, as used by Coventry University
  • Development of the "Science Marketing Toolbox” including 58 instruments to assist Science Marketing
  • Developer and publisher of the TechAdvance ™ Technology Evaluation Handbook which provides a method for the evaluation of technologies
  • Author of the “The State of European UBC” during the “DG Education and Culture study on the cooperation between Higher Education Institutions and Public and Private Organisations in Europe”. Currently executing the 2016-2017 State of European UBC project for the DG Education and Culture of the European Commission
  • Organiser of the international ‘Science-to-Business Marketing’ Conferences held in Germany, Belgium, China, South Africa, Japan, Australia, Switzerland and France. Topics covered during the conferences were: extracting the value out of university-industry interaction, driving innovation from Science-to-Business , innovative management of technology transfer, business, technology and competitive intelligence, science-to-business marketing and successful research commercialisation, science-to-business marketing and successful research commercialisation

5TOI Project Responsible

Mihai Melonari is a researcher and PhD student at the Science-to-Business Marketing Research Centre at Münster University of Applied Sciences. Mr. Melonari is experienced in data collection and analysis, having worked on an international research project for WILO SE covering 27 countries. Mihai holds a Bachelor from Münster University of Applied Sciences and Master’s degree from the University of Münster with a focus on management and finance.

Arno Meerman is the Business Development Manager and a project manager at the Science-to-Business Marketing Research Centre in Germany. In addition to project acquisition and strategic development of the research centre, Arno is also overseeing industry projects with marketing students of MUAS. In addition to Arno’s involvement in the Science-to-Business Marketing Research Centre, Arno is also a co-founder of the University Industry Innovation Network, where he facilitates interaction and stimulates cooperation between higher educational institutions and industry. Arno was a leading researcher in the largest European study completed in the area of UBC, commissioned by the European Commission and is the project manager of the current study on the state of UBC, again commissioned by the DG Education and Culture of the European Commission.

Contact details

Name: Mihai Melonari

Telephone: +49 251 83-65597

E-Mail: Melonari@fh-muenster.de

Website: www.science-marketing.com

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